Privacy by default
- All form inputs are masked in the current collector.
- Consent-gated initialization is supported.
- Collection can be disabled per site.
- Sensitive pages and elements can be excluded.
TRUST CENTER
Respect the visitor.
Protect the business.
Behavior analytics should create clarity without quietly collecting data a team does not need.
Isolated architecture
- The public website is separate from ingestion and the customer dashboard.
- Sites use scoped credentials.
- No changes are required to an existing business app.
- Cloudflare provides a dedicated DNS and edge boundary.
AVAILABLE TODAY
Installable foundation
The WordPress plugin, collector, dashboard, funnels, friction signals, replay, and CRO recommendation engine are built.
REQUIRED BEFORE CUSTOMER TRIALS
Commercial infrastructure
Account creation, tenant-grade storage, encrypted secrets, billing, rate limits, audit logs, deletion and retention workflows, legal documents, monitoring, backups, and security review.
Product principles
Evidence, not certainty
Recommendations are hypotheses grounded in observed behavior—not promises of conversion lift.
Minimum necessary data
Collect only what helps answer a defined product or conversion question.
Control stays visible
Teams should be able to pause collection, set retention, and delete site data.